Project Goal
I designed and coordinated arts and culture strategies that connected public imagination with climate and sustainability actions. My work focused on embedding measurable behavior change tools (Call to Actions or CTAs) into public events, leveraging creativity as an engine for collective impact.
My Role
Arts & Culture Program Coordinator
Period
September - December 2024
Location
Jakarta & Bali
Organization
BLESS Indonesia
What I Did
Embedded measurable CTAs into 3 national creative festivals: IdeaFest, Langkah Membumi Fest, and IKLIM Fest.
Developed and tested 20+ CTA formats across food, music, and art installations — from tree adoption to climate pledges to local food recook.
Led a hybrid evaluation process combining digital analytics (Linktree scans, clicks, conversions) with qualitative interviews and live audience observation.
Synthesized findings into a strategic playbook outlining the most effective formats, audience behavior patterns, and future recommendations for behaviorally-informed public programming.
Results
Reach
Over 30,000 participants across 3 events were exposed to CTA strategies.
Convertion
Achieved conversion rates up to 45% on specific actions such as "Calculate Your Carbon Footprint" and "Local Food Recook."
Impact
The most successful CTA — “Plant a Tree” — generated 900+ meals served, 423 actions taken, and inspired tangible climate commitments.
Why It Matters
Using data-informed storytelling to drive public engagement
Integrating systems thinking into arts and cultural work
Translating qualitative audience insights into scalable, practical tools for collective action