Purpose of the Role
To build a strong, relatable, and engaging digital presence for Rainforest Alliance Indonesia, connecting global sustainability narratives with the everyday lives of Indonesian youth.
My Role
Social Media Specialist
Services
Strategy Communication & Content Production
What I Did
Crafted and executed annual and thematic social media campaigns, including original localized series and seasonal content calendars.
Contributed to the global #FollowTheFrog campaign by localizing messaging, producing engaging visuals, and amplifying certified partner stories from Indonesia.
Localized global sustainability narratives into relatable Gen Z and Millennial content.
Created over 100+ visual assets (infographics, carousels, reels) with consistent branding.
Actively monitored trends and insights to refine strategies in real time.
