Selected Project
A collection of stories, strategies, and designs that moved people and systems.
Designing a Climate Campaign Playbook
Led the development of a cross-sector climate campaign playbook translating cultural events and audience insights into scalable narratives, CTAs, and collaboration frameworks used by musicians, NGOs, and media.
Youth Narrative Campaign
Built Gen Z–friendly narratives that improved brand relatability, increased engagement rate to 6%, and organically grew audience by 2000+.
IBSAP 2025–2045 Launching
Designed and rolled out national campaign strategy with 10+ ministries. Reached 10,000+ organic interactions and secured 30+ media coverages.
Restorative Economy Through Food Culture
Co-led a campaign with 9+ partners to spark public imagination around a regenerative future through food experiences and creative installations.
Turning Crowd Insight into Action: A Call-to-Action Toolkit
Monitored and analyzed Calls-to-Action (CTAs) from 3 flagship cultural events. Insights from audience behavior shaped a strategic playbook now used to guide future public activation efforts.
Donor Website & Campaign
Redesigned donor platform and activation booths. Drove 70% growth in website traffic and 50% increase in donation conversions.
Archived Works
A glimpse into the projects that sharpened my craft and built the visual discipline behind my current systems-driven design work.
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